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Privacy & Cookies

Assured Fulfilment

Privacy Notice

Last updated: 07.04.2022


We are Assured Fulfilment Limited (“Assured Fulfilment”, “we”, “our”). We are a limited company registered in England and Wales under registration number 13984852 and we have our registered office at Harmire Enterprise Park, Harmire Road, Barnard Castle, County Durham, DL12 8BN. We are the controller of the personal data we collect.  Our Operations Centre for Warehousing and Shipping is located at 6 Cumbie Way, Newton Aycliffe, County Durham, DL5 6YA.

The purpose of this privacy notice is to explain what personal data we collect about you when you use our website or purchase one of our products or services. Any personal data that we hold about you will be stored and held securely by us. We are committed to protecting the privacy and security of the personal data we process about you and will comply with the applicable data protection legislation, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018 (“DPA 2018”).

Please read this privacy notice carefully as it provides important information about how we handle your personal information and your rights. If you have any questions about any aspect of this privacy notice you can contact us using the information provided below under ‘Contact us’.

Please revisit this privacy notice regularly, as we may change the content to reflect how we deliver our products and services. We last updated this privacy notice on the date shown above.

Personal data we collect

The personal data we may collect includes (but is not limited to):

  • information including name, email address, address, telephone number which we collect when you enquire about our services through our website;

  • your payment information;

  • contact detail information such as your name, email address, telephone number, job position, company name, address, and any other information provided by you in our request a quote form;

  • information about your engagement with us online via our cookies and similar technologies such as your IP address and geographical location;

How your personal data is collected

We collect personal data directly from you—in person, by telephone, text or email and/or via our website.

Purposes for which we use personal data and the legal basis

When providing our products or services to you, we may use your personal data for the following purposes and on the following lawful bases:

Purpose / Lawful Basis for Processing

  • To provide our products or services to you / Performance of contract

  • Process your data / Processing necessary for the purposes of service delivery

  • To comply with any legal obligations we may have / Legal obligation

  • To improve your browsing experience by personalising your website visit / Our legitimate interest to ensure visitors to our website can easily navigate our website and locate the information they are looking for


Where personal data is processed because it is necessary for the performance of a contract to which you are a party, we will be unable to provide our products or services without the required information.

Sharing your data

When we provide services to you, we share your personal data with our vendors and third-party service providers, for instance, for payments processing or to organise warehousing and shipping. When we do so, we ensure having entered into Data Processing Agreements with our service providers, which means that they can only process your personal data in accordance with our instructions and they will not be able to use it for their own purposes.  

Personal data may also be shared with government authorities and/or law enforcement officials for the prevention or detection of crime, if required by law or if required for a legal or contractual claim.

We have taken appropriate steps to ensure that personal data processed outside the UK has an essentially equivalent level of protection as it has within the UK. We do this by ensuring that:



How long we keep your data

We will retain your personal data for as long as is necessary to provide you with our services and for a reasonable period thereafter to enable us to meet our contractual and legal obligations and to deal with complaints and claims.

At the end of the retention period, your personal data will be securely deleted or anonymised, for example by aggregation with other data, so that it can be used in a non-identifiable way for statistical analysis and business planning.

How we protect your data

We endeavour to process all personal data securely and have implemented appropriate technical and organisational measures to protect data that we process from unauthorised disclosure, use, alteration or destruction. 

Your rights and options

You have the following rights in respect of your personal data:

  • You have the right of access to your personal data and can request copies of it and information about our processing of it.

  • If the personal data we hold about you is incorrect or incomplete, you can ask us to rectify or add to it.

  • Where we are using your personal data with your consent, you can withdraw your consent at any time.

  • Where we are using your personal data because it is in our legitimate interests to do so, you can object to us using it this way.

  • You can ask us to restrict the use of your personal data if:

    • It is not accurate.

    • It has been used unlawfully but you do not want us to delete it.

    • We do not need it any-more, but you want us to keep it for use in legal claims; or

    • If you have already asked us to stop using your data but you are waiting to receive confirmation from us as to whether we can comply with your request.

  • In some circumstances you can compel us to erase your personal data.

  • You can request a machine-readable copy of your personal data to transfer to another service provider.

  • You have the right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you.

You will not have to pay a fee to access your personal data or to exercise any of the other rights. However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.

If you wish to exercise your rights, please contact us at

You can also lodge a complaint with the Information Commissioner’s Office. They can be contacted using the information provided at:

Contact us

If you have any questions, or wish to exercise any of your rights, then please address your correspondence to: Assured Fulfilment Limited, Operations Centre, 6 Cumbie Way, Newton Aycliffe, County Durham, DL5 6YA 


Alternatively, you can email us at

Cookie Notice

Assured Fulfilment

Cookie Notice

Last updated: 07.04,2022

1. Introduction

Assured Fulfilment Limited (“Assured Fulfilment”, “we”, “us”, “our”) uses cookies on its website. This Cookie Notice explains more about cookies and why we use them. It also explains how you can control and opt out of receiving them.

This policy should be read together with our Privacy Notice (see above)  which sets out how and why we collect, store, use and share personal information generally, as well as your rights in relation to your personal information and details of how to contact us and the ICO if you have a complaint.

We update this Cookie Notice from time to time in response to changes in applicable laws and regulations, changes to our processing practices and to products and services we offer. When changes are made, we will update the date shown above. Please review this Cookie Notice periodically to check for updates.

2. About Cookies

A cookie is a small text file which may be downloaded to your device when you visit our website. We use cookies to allow our website to function correctly, remember your preferences and to track visitors to our website.

The cookies we may use on our website fall into the following categories:

Statistics or Analytics Cookies

We use cookies to collect information about the use of our website by visitors such as the pages they visit most often, how they arrived at our website and associated information. We use these cookies to learn more about how our website is used to identify problems and areas for improvement. [These cookies/similar technologies do not collect any directly identifiable personal information about visitors.]

Functionality Cookies

Functionality cookies remember the choices you make when you visit our website. This includes, for example, your consent to the use of cookies on our website.

Marketing or Targeting Cookies

These cookies are used to provide you with targeted advertising content based on your browsing history.

These are cookies placed by third parties on our website which record your visit to our website, the pages you have visited and the links you have followed. They use this information for advertising purposes.

Performance Cookies

These cookies monitor the performance of our website as you interact with it. This helps us to improve and develop our website.

Strictly Necessary Cookies

We use strictly necessary cookies on our website to ensure that the pages load properly. Our website would not work properly without these cookies.

First Party Cookies

First party cookies are set by us and used to help us improve our website.

Third Party Cookies

Third party cookies are not set by us but by third parties.

Persistent Cookies

Persistent cookies stay on your device after you have left our website.

Session Cookies

Session cookies are not permanent. They only stay on your device for as long as you are visiting our website. 

Learn More About Cookies

For further information on our use of cookies, including a detailed list of your information which we and others may collect through cookies, please see details in the table below.

For further information on cookies generally, including how to control and manage them, please visit or

3. Cookies Used by Assured Fulfilment

The cookies we use on our website and their purposes are as follows:

    Set By / Cookie Name / Purpose[SDP4] 

i)   Wix / XSRF-TOKEN / used for monitoring site performance, and key site metrics, to help understand user behaviour on the website and identify any problem areas.

ii)  Google Analytics / _ga , _gat, _gid, collect / used for monitoring site performance, and key site metrics, to help understand user behaviour on the website and identify any problem areas.

4. Cookie Sharing with Third Parties

Please note that we do not share the information collected by the cookies we set with any third party.  Google may share the information collected by the _ga , _gat, _gid, collect cookie with third parties for the purposes of targeted advertising. Please visit their privacy policies for more information, using the links set out above.

5. Changing Your Cookies Preferences

You can allow or block cookies on this website by visiting the preferences centre by activating the setting on your browser that permits you to change the setting of all or some cookies. Please note that disabling cookies may affect the availability or functionality of our website. Most of the website will function normally, however, functions that rely on cookies such as the use of our online enquiry form, will be disabled.

If you would like more information on how to manage cookies on some popular browsers, please click on the links below:

6. Contact Us

Please contact us, using the details set out in the above Privacy Notice,  if you have any questions about this Cookie Notice or the information we hold about you.


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